Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"
When you purchase through links on our site, we may earn an affiliate commission.Heres how it works. Larian publishing director Michael Douse reckons video game marketing is a thing of the past." “Marketing is dead,” he said. It truly is - I can back this shit up, man - There’s no channels anymore. It doesn’t work. You used to have marketing, communication, and PR. Those pipelines are gone. Now you’ve got the internet....