After 10 million sales and record-breaking critical acclaim, Baldur's Gate 3 CEO explains the secret to the RPG's success: "Treat your players as you would like to be treated"

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I mean, our marketing strategy was word of mouth.

We said, if you get critical acclaim in word of mouth, the rest will follow."

The rest has certainly followed.

Vincke said earlier this yearhe’d “finally figured out” the first act of his next project.