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Hartmann posited that “hopefully AI will help us to streamline processes so hand-done work will go fast.
Hartmann was then asked about his thoughts on the current, AI-focused SAG-AFTRA strike in the game industry.

And especially for games, we don’t really have acting…
If it takes something, it will be really the boring parts.”
Even New World, Amazon’s biggest internally developed game to date, has quite a cast.

Hartmann hopes AI will help make localization go faster, too.
“I think what could be super helpful is localization,” he explained.
“Right now, we’re localizing our game into a certain set of languages.

Basically, does it commercially make sense to have it in a language, yes or no?
Having AI actually will help us.
The creative spark, Hartmann added, is one thing that can’t be replaced by AI.

“Humans will be always, when it comes to that, they will be always one step ahead.
The machine might get very close.
If you find AI designing games, the game’s going to be all the same.”













