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“We all remember playing against the AI.
And it has evolved into today’s innovations in generative AI.
This remarkable technology is not merely a buzzword for us it’s the very core of our business.”
“This does not just mean cost savings today.
Efficiency is doing what we’re doing today faster, cheaper, and at a higher quality.
That means driving more iteration, more testing, and higher quality content for our community.
It means removing obstacles for our game developers.
“The lowering of these friction points leads to deeper gameplay experiences,” he continues.
“For example, we would not have created the smash hit College Football 25 without AI.
That’s how 150 unique stadiums and over 11,000 player likenesses are in the game.”
Fellow AAA publisherUbisofthas similarlytalked up AI-powered NPCs, often with strange results.
“We believe AI will greatly expand and transform the entertainment experience for user-generated content,” Wilson concludes.
“We cannot talk about technology without talking about AI,” she reckons.
And how will it enable our developers to do their very best work?”
“This library is like the Smithsonian of game assets.
They are fully curated, labeled, and exclusive to our teams.
“One of the exciting projects they’re working on is called Script to Scene.
This is where the wheels on this presentationreallythreaten to lose their grip on the tracks.
The crown jewel of this presentation is a demonstration on AI-generated buildings.
A building appears on-screen.
“I don’t know, let’s maybe make it taller,” she asks.
And lo, the building gets taller.
