"I see consolidation to be the enemy of creativity," says former PlayStation chief Shawn Layden, as Jim Ryan says he was "thrilled" to sign Microsoft's Call of Duty deal

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And that was very important to us, and we’re very happy to have done that deal."

“I see the consolidation in the industry,” Layden says.

If we’ve commoditized the product, you’re just going to get more of the same."