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What’s its secret?

Iterative game design, apparently.

Like a Dragon: Infinite Wealth

RGG Studio is beloved for following one storyline across several games and returning to familiar locations again and again.

Rocksteady only released Batman Arkham Knight and, recently,Suicide Squad Kill The Justice Leaguein that same timeframe.

And just two mainline Halo shooters have dropped.

Majima sings karaoke in Like a Dragon: Pirate Yakuza in Hawaii

And fans are happy to see it return, continually reinvigorated with zany side activities and heartfelt vignettes.

“That comes more from a drama or movie throw in of development, linear media content.

I don’t think many companies are doing this with video games.

Ichiban Kasuga grapples with Yutaka Yamai in Like a Dragon: Infinite Wealth

I would argue it’s probably only us.”

Goro Majima takes the helm of his ship in Like a Dragon: Pirate Yakuza in Hawaii

Goro Majima in his pirate outfit, leading his crew in Like a Dragon: Pirate Yakuza in Hawaii

Riding on a horse with a group of companions in Kingdom Come: Deliverance 2

Los Santos at night in Grand Theft Auto 5

Dragon Quest 11

A screenshot of the upcoming PS5 game, Clair Obscur: Expedition 33.

Article image

A screenshot from Clair Obscur: Expedition 33, showing a man named Verso covered in dirt and blood, looking into the camera.

Metaphor Re Fantazio

Screenshot from Clair Obscur: Expedition 33 showing a number of characters stood together, a gloomy sky ahead of them.

Fortnite

Baldur�s Gate 3 Drunken Master Monk in the House of Hope screenshot

Star Wars #1

Lewis Pullman as "Bob" in Thunderbolts*

Articulate box, cards, board, and tokens on a wooden table

The cast of Thunderbolts standing in an elevator during the trailer for the upcoming Marvel Phase 5 movie.

Logan Kim as Hershel and Lauren Cohan as Maggie in The Walking Dead: Dead City season 2